Hello!
I'm Luca Faggella
Hi, I’m Luca — a digital marketing graduate with over six years of hands-on experience in social media, growth marketing, copywriting, SEO and digital brand development.
Social Media
Digital Marketing
Social Media
Digital Marketing
Social Media
Digital Marketing
Social Media
Digital Marketing
Social Media
About Me
Hi, I’m Luca a digital marketing graduate
What started as an unwavering passion for music evolved into a once-in-a-lifetime opportunity.
Hi, I’m Luca a digital marketing graduate with over six years of hands-on experience in social media, growth marketing, copywriting, SEO and digital brand development.
As part of a small team, I played a key role in creating the Not For Radio Podcast platform into what it is today. In creatively pursuing our love for music discussion, we were able to generate millions of followers and billions of impressions. Through that journey, I was able to discover my newfound passion for digital marketing & brand development.
Moving forward, my future goals are to continue to create fearlessly, challenge traditional marketing norms through innovation, and most importantly, influence those who are eager to learn about building their online presences.
Experience...
Generated...
Phone
(514) 619-4149
My Education
My Education
December 2022
TAV College
Montreal —
Internet
Marketing
December 2019
Dawson College
Montreal —
International
Business
Studies
June 2017
Vincent Massey Collegiate
Montreal —
High School
Diploma
Resume
My Work Experience
Not For Radio Podcast, Montreal — Social Media & Growth Marketing
April 2020 — February 2026
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- Created and implemented growth marketing strategies on X/Twitter to become one of the most popular accounts on the platform – 30th most engaged account during 2024
- Ran creative campaigns and helped strategize narratives for some of the biggest artists in the world – Drake, The Weeknd, Kendrick Lamar, Playboi Carti, Eminem, Justin Bieber and many more
- Led daily cross-platform content creation (TikTok, YouTube, Instagram, X/Twitter and Facebook)
- Performed ongoing KPI and competitor analysis to maintain content originality, while aiming to surpass industry benchmarks
- Key contributor in establishing the brand’s identity as a leading authority in Hip-Hop, resulting in the biggest platform of its kind from Canada
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Accomplishments:
9B+ views on X/Twitter – 445K total followers- 2.7B+ views on Instagram – 410K total followers
- 590M+ views on YouTube – 720K total subscribers
- 2.3B+ views on TikTok – 1.7M total followers & 195M total likes
Social Media Audits & Content Strategy, Consulting
January 2025 — PRESENT
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Trending Sports Podcast
- Created a digital marketing plan to increase brand awareness, follower growth & sustainability on all social platforms
- Monitored and analyzed KPIs across TikTok, Instagram, YouTube, and Facebook to drive audience growth
- Developed a strategic outreach plan for their YouTube channel, successfully securing UFC fighter Charles Jourdain for an interview
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Accomplishments:
- 2B+ combined views across all social media channels
- 200K+ combined followers across all social media channels
My
Skills & Tools
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X/Twitter Content Marketing -
Instagram Content Marketing -
YouTube Content Marketing -
TikTok Content Marketing -
Creative Campaigns Creator -
Copywriting -
Project Management -
Content Writing -
Social Media SEO -
Team Leadership
You've got a Challenge? Let's talk!
Project
